Charlotte, NC/ Senior Commercialization Manager


The Senior Commercialization Manager for the Private Label, Cookie and Cracker segment is responsible for leading commercialization initiatives and managing priorities while executing the functional responsibilities associated with new product development and product assortment management across a defined sales channel and customer account portfolio.

This role is also responsible for contributing functional capability support to Shearer’s joint business planning  platform to identify and drive new growth opportunities across product categories and segments.

Key responsibilities include managing projects by working with key cross functional partners including Sales, Retail Customers, Manufacturing, Operations, Processing, Quality Assurance, Finance, Customer Marketing & Category Management, and Purchasing to commercialize and manage products.  This important leadership role includes leading a team of direct reports, managing and maintaining products, managing new packaging development, and providing technical and product segment support to the Sales team and to Shearer’s Retail Partners.  This position reports to the Vice President, Product Life Cycle and Innovation – Cookies and Crackers and will reside in the Charlotte, NC office


  • Manage and execute the steps and stages of Shearer’s customers’ product lifecycles.
  • Manage product commercialization through detailed project management, working closely with the Innovation and Product Development Team.
  • Provide leadership and direction for the Retail/Foodservice Commercialization team priorities against planned objectives in an effort to realize annual Budget objectives and apply Commercial strategy.
  • Develop and manage a process to ensure 100% accurate part set ups and that all specifications and product requirements are met.
  • Provide leadership for Shearer’s commitment to joint business planning (JBP) and partner with category management and customer marketing department to execute Shearer’s Category Leadership Platform.
  • Partner with sales to create selling decks and prepare for key account calls, specifically to support innovation and life cycle recommendations. 
  • Work with sales and category management to develop new business opportunities and assortment recommendations to help achieve customer goals and realize internal revenue and EBITDA objectives.
  • Manage active product changes.  Coordinate product end of life obsolescence including developing raw material liquidation plans.
  • Facilitate communications between customers and Shearer’s internal support teams.
  • Support the development of technical packaging solutions including film, cases, cartons, and retail-ready displays.  Work with Shearer’s Packaging Engineer and Technical Services team to plan, roll out, and execute.
  • Learn and develop strong working knowledge of all production lines and the processes necessary to commercialize products across facilities.
  • Provide commercialization support to sales team by developing and executing project trackers and managing actions and deliverables on time and on target.
  • Work with external suppliers and customers to source resources, solve challenges and contribute to Shearers commitment to continuous improvement.
  • Identify and execute ways to realize Shearers objectives to standardize and rationalize SKU’s, production, and work flow processes.
  • Actively develop CM team members’ skill sets and career path development via training and learning opportunities.          
  • Role Model Company values of Respect, Teamwork, and giving back.



  • Bachelor’s Degree in a related field or equivalent in experience. 
  • 5 years of experience in consumer goods branded marketing and/or innovation platforms with food industry a plus
  • Ability to manage both internal and external customers and to adapt and manage through change.
  • Strong written and verbal skills required.  
  • Strong project management skills
  • Strong financial skills are essential to managing product cost understanding and P & L management expectations