Category Leadership Platforms

Our Category Leadership Platforms (CLP) are intended to drive strategies and actions based upon category best practices and shopper insights with the goal of growing your Salty Snacks and Cookies/Crackers businesses.

Shearer’s Snacks invests in these CLPs to gain knowledge for your brand through research and strategic insight. This category vision allows us to offer fresh, quality, everyday options for you that fit the needs and budget of each consumer household. We use operation and merchandising strategies to better understand the consumer as well as identify opportunities for growth.

We are committed to using resources and innovative strategic planning to drive sales growth for our Private Label partners. Contact us to learn more about our CLPs and how we can partner to identify opportunities for your business.